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April 8, 2022

Build your team with a playbook in mind. One of the star agents, Chloe Tucker Caine, picked the brain about some first steps when building a team. It is important to set the standard when it comes to the processes and procedures that will be the foundation of a consistent message and experience when working with your new team. At the outset of building the team, We used what We called "The Serhant Team Agent Bible" to make sure the team knew how to present themselves consistently in various situations.

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Ryan Serhant is one of the most successful and well-known real estate brokers in the world. After a decade leading one of New York City’s top-ranked real estate teams, he founded SERHANT., the first brokerage designed for the marketplace of tomorrow. In addition, Ryan is an entrepreneur, producer, public speaker, bestselling author, and star of multiple TV shows.

SERHANT. Studios is an in-house marketing arm and production company for Ryan's real estate and television endeavors. To date, content produced by SERHANT. Studios averages over 100 million impressions per month. The media arm has helped grow SERHANT. into the most-followed real estate brand in the world through Ryan's YouTube channel, the Facebook Watch show Unlocked, and the first-of-its-kind real estate media network, LISTED.

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